Peter Bishop, the brains behind some of Australia's most famous retail campaigns including The Good Guys/Good Vibrations and Autobarn/Fat Pizza, has joined Wilson Everard in a merger.

Wilson Everard board member and retail guru David Mattingly said, 'Peter is a one off, a genius at retail who can take a brand and create a legend. We've admired him for years and finally the timing was right to get him on board.'

Mattingly says the merger between Wilson Everard and BCA will create the pre-eminent retail agency in town.

'We're not talking about a bunch of suits getting together – all the boys are all creative – Andrew Wilson, Peter Bishop, Jim Everard, plus Justin Groves and Jeremy Wynn as joint creative directors. There's more creative retail power at Wilson Everard than any agency in Australia today,' Mattingly said.

Mattingly, a member of the Retail Advertising Association of America’s Hall of Fame who ran Australia’s premier retail agency Mattingly and Partners, said it was time for retail to take its proper place.

'Retail advertising isn't catalogues and shouting TV, it's on-going branding that drives business even when you're off air. It's complex and hard and very few agencies really understand it.'

For more information please contact Andrew Wilson or Peter Bishop on 03 9867 5100 or by email.