Blockbusters nationwide campaign.

Blockbuster has launched a new campaign for its 280 stores nationwide. The campaign created by Wilson Everard advertising uses the theme line “The greatest entertainment value in town” and sees Blockbuster offering consumers dinner with Brad Pitt and George Clooney, babysitters to look after the kids plus much more. The campaign features 3 TVC’s with different offers for different states plus radio, P.O.S. and outdoor. A new-look website and comprehensive web program has also been created by Blockbuster to complete its new offering.