AFL Big Guns Fire For WE

Drawing on the near cult status of the AFL's 5th Most Sexiest Player – Geelong’s 'Fanta Pants' Cameron Ling, this On-Line Campaign also features Carlton’s 'Good Ole’ Brendan Fevola, Hawthorn’s 'Umpire’s Pet’ Campbell Brown and Richmond’s 'Pick Me Baby' Matthew Richardson.

Created by Wilson Everard Advertising for the AFL’s On-Line Dream Team 2009 competition, this Webvert Campaign has generated nearly 20,000 views and has also been featured on Channel 9 - The Footy Show and Channel 10’s Saturday night AFL game coverage. As well as receiving Back Page coverage in The Age Sport on several occasions, this Campaign has also been featured at length during talkback segments on SEN Sports Radio 1116 to help kick some important goals for the AFL Player’s Association.

Creative: Mark Braby & Matt Mattyear
Client: Matt Finnis, AFL’s Player Association.