WILSON EVERARD’S BOSCH CAMPAIGN A ‘KNOCKOUT’

Melbourne agency Wilson Everard brings new client Bosch Blue to new heights in electronic media for the first time as part of a comprehensive campaign to launch the German company’s new range of cordless power tools for professional tradesmen.

With a boxing theme for the new 18V Lithium-Ion ‘Champion’ product, Wilson Everard creative directors Justin Groves and Jeremy Wynne expect a ‘knockout’.

“The campaign includes five radio executions, a promotion, a dedicated microsite, print, POS, public relations and a launch event for retailers,” Mr Wynne said.

Globally Bosch Blue is the world leader in power tools for professional tradesmen.

“Boxing is a sport that resonates with tradesmen and because the Bosch Blue product belts the daylight out of the competition at every level, the connection’s a natural,” explained Mr Wynne.

Account Director Natalie Kuss said ‘The media campaign utilises Nova FM and Austereo nationally and across the Tasman in New Zealand.

It extends across magazines as well as eDMs linking back to a dedicated microsite to make this a fully integrated campaign that will be hard to miss.’

Agency: Wilson Everard Advertising
Creative: Jeremy Wynne & Justin Groves
Client: Tim Feldman, Bosch Blue 18V Cordless
Account Director: Natalie Kuss