Wilson Everard kicks 32,401 goals for Melbourne Leisurefest.

For four big days in October, Sandown Racecourse was once again thriving with all the latest in boats, RVs, camping, fishing, 4x4 and accessories from all of the leading brands.

Returning this year was the popular Off Road 4x4 Test Track as well as test towing on the Sandown circuit so visitors can experience new vehicle test drives, safe towing demonstrations and tips for best practice off roading.

“We had 32,401 visitors, up 15% on 2008, just remarkable considering the 4 x 4 show was 4 weeks prior…” says Peter Wright, marketing manager of Melbourne Leisurefest.

“This would not have been achievable without a targeted media campaign and your team delivered the icing on the cake. Many CTIAV Members were relying on the ML to boost their business and many RV exhibitors experienced record sales”

Advertising included television, online and a double page advertorial in the Herald Sun.

News archive