Wilson Everard re-works a Pro Hart masterpiece for STAINMASTER® carpet.

INVISTA, the company behind the STAINMASTER® carpet brand, is re-launching the brand through recently appointed agency, Wilson Everard.

Research showed that the original STAINMASTER® brand“Pro Hart” commercial created over two decades ago was still remembered and loved by the Australian public.

With the ad still having such enormous recall with Australian audiences, Wilson Everard joint CD’s Jeremy Wynne and Justin Groves decided to create an ad that tapped into this wealth of positive association. The trick, of course, was how to do it without Pro.

“We needed to replicate the impact, fun and success of the original ad, but with a new generation of carpet,” said Account Manager Natalie Kuss. “And that meant finding a new generation Pro!”

Groves and Wynne spoke to Pro’s family before choosing his 9 year old grandson Harry to reprise Pro’s original role.

“Pro really enjoyed doing that ad,” said Groves, “And you’ll see Harry enjoying it as much as his grandfather did.”. Wynne agreed, “We had to be true to the spirit of the original ad but with a twist that delivers the message that STAINMASTER® carpet is back and better than ever.”

The ad was directed by Mark Toia of Zoom film and TV and media for the campaign will be handled by Mindshare.

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA™, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com

STAINMASTER® is a registered trademark of INVISTA