Wilson Everard has just completed a new campaign for Ambra legwear that has seen an immediate response. Two supersites, one in Melbourne and one in Sydney were created to maximise impact and get people talking. Supported by the use of sampling using dpods and highly targeted banner ads on Hotmail to extend the campaign reach, Marketing Manager Tim Goodfellow tells us “consumers now understand the Ambra brand. The exposure we have gained has been excellent and the resulting jump in sales has literally been instantaneous”.
